It is no secret that web companies tailor their services, news and search results to our personal taste. The consequences are that we are trapped in “filter bubbles” and don’t get exposed to information that could broaden our world view. For example, Facebook checks which friends’ links you are clicking more and is editing your profile and news feed accordingly. It decides for you who are most likely to interest you based on your past interactions with friends. Facebook is not the only one doing this algorithmic editing of the web. Yahoo News, Washington Post, EBay and Amazon are just a few of the websites who do personalization on some level.